| Marjorie Calder Director OceanBlue Consulting Having studied psychology then business, I believe understanding perception and motivation is the foundation of effective Comms. My career was founded in marketing and, having been both a section editor for the Daily Record and Director of Scotland’s largest PR company, I believe more than ever that it’s how you speak to people that counts, not the channel. (To do anything else is to say “I love Edinburgh – then only discuss the M8). Now running my own consultancy, I work with clients large and small, delivering training, copywriting and active reputation management. | |
| Rob Catterson Brand Manager Brand Scotland With a background in content, editorial and digital management, Rob has played a pivotal role in the development of the Scotland Is Now platform. Working across partners and with a small, agile team, Rob now leads on the business pillar of the campaign but plays an overarching brand management role to ensure consistency, quality and efficiency. | |
