Summary:

Email marketing is considered to be one of the strongest marketing channels – if data is harnessed effectively. This one-day event will introduce you to customer relationship management and email marketing systems. It will explore how to match your needs to the right system, ways the two systems can be used together and how to develop the segmentation and targeting strategies for your audiences. We will hear how to utilise design and content to create emails that will attract your audience and convert prospects into customers. PLUS: youth online behaviour – where and how to communicate and advertise to young people.

Who Should Attend:

Marketing, design, PR and communications professionals.

Aims:

• Evaluate CRM and email marketing systems and set the right objectives
• Explore ways of harnessing digital channels
• Hear inspiring digital marketing case studies