Data driven marketing: harnessing CRM and email marketing
 
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Eleanor Doull
Head of Marketing
City of Glasgow College (Riverside campus)
 
Ali Findlay
Managing Director
The Lane Agency
 
Skip Fidura
Client Services Director
dotmailer

Skip is a data driven marketer with over 20 years' experience on client, agency and supplier side. Prior to joining dotmailer in 2009, he was Email Partner at OgilvyOne London and the European Operations Director for Acxiom Digital. He has worked with clients as diverse as BT to Fred Perry and the Woodland Trust to DHL, helping them to build their email and marketing automation programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. A globally recognised blogger and speaker Skip is a member of the Board of Directors of the UK Direct Marketing Association, Chair of the Committee for responsible Marketing and a Fellow of the IDM.

 
Susan Hay
Communications Executive
Skills Development Scotland
 
Lisa Robin
Senior Channel Manager – Organic
Dog Digital

I have over 9 years’ experience in digital marketing, specialising in content and organic search.  I’ve worked for multiple agencies and I have been at Dog for four and a half years.

 
Alan Stevenson
Digital Business Consultant
AS Business Solutions
Alan has more than 15 years of experience providing digital marketing and technology consulting services for organisations large and small, public, private and third sector. In addition to helping clients decide which web-based system(s) are best and will work effectively together, he also helps design business processes, configures, problem solves and helps key users bed in new technology and practices. He's recently helped Scottish Government Digital Team decide their current web strategy (through engaging key internal departments) and made CRM work better for staff in Bauer Media, amongst numerous other commissions
 
Adrian Thorne
Senior Sales Executive
Dotmailer