| Wednesday 10 May 2017 | |
 1000–1030 | Registration and Coffee |
| 1030–1035 | Welcome and introductions Eleanor Doull, Head of Marketing, City of Glasgow College (Riverside campus) |
| 1035–1115 | Systems, Systems: CRM and EMS Alan Stevenson, Digital Business Consultant, AS Business Solutions Discover the benefits of using Customer Relationship Management and Email Management Systems. This session provides an overview of suppliers, how to match the systems to your needs; and successful implementation. |
| 1115–1135 | Coffee |
| 1135–1230 | Know your data ABCs and create amazing emails Skip Fidura, Client Services Director, dotmailer Learn how to take control of your data, harness the power of CRM and create amazing emails that lead to conversion. |
| 1230–1330 | Lunch |
| 1330–1415 | Brilliant digital marketing case studies Ali Findlay, Managing Director, The Lane Agency Discover through case study examples how great email marketing could transform your business. |
| 1415–1425 | Scottish Apprenticeship Awards Susan Hay, Communications Executive, Skills Development Scotland |
| 1425–1515 | Youth online behaviours and trusted platforms 2017 Lisa Robin, Senior Channel Manager – Organic, Dog Digital Taking a look at the school leavers online trusted media brands and platforms; where and how to communicate and advertise to your key target markets. |
| 1515–1530 | Closing remarks |
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